The Confederation of North, Central America and the Caribbean Association Football (CONCACAF) and its commercial agency, Traffic Sports, have signed up State Farm as the official auto and home insurance sponsor for the 2013 Gold Cup, which kicks off in the United States next month.
State Farm returns to back the Gold Cup after supporting the past three editions of the biannual national team competition. “We welcome State Farm back to the Gold Cup family, not just as a sponsor, but as a key marketing partner which has helped us position the tournament as the premier national team competition in our region,” said Enrique Sanz, general secretary of CONCACAF. “State Farm’s creative activations throughout their vast footprint in the United States and Canada will once again prove invaluable as passionate Gold Cup fans continue to connect and experience the event off the field.”
State Farm marketing assistant vice-president Tim van Hoof added: “Soccer is a passion for many fans around the world. Reaching fans where it speaks to them is the best way to start a conversation and we are pleased to have the opportunity to work with the Gold Cup again this year.”
The 2013 Gold Cup will visit eight new venues and six new cities from July 7-28 as CONCACAF bids to expand the reach of the tournament in the United States. The US has staged all 11 editions of the biannual Gold Cup to date. Along with Atlanta’s Georgia Dome and Baltimore’s M&T Bank Stadium, making their Gold Cup debuts will be Sports Authority Field at Mile High in Denver, Rentschler Field in East Hartford, BBVA Compass Stadium in Houston, Sun Life Stadium in Miami Gardens, JELD-WEN Field in Portland and Rio Tinto Stadium in Salt Lake City. Six new Gold Cup cities are featured in this group of newcomers, including Atlanta, Baltimore, Denver, Hartford, Portland and Salt Lake City.