English Football League club Bristol City has announced a revolutionary new commercial deal with Green 4 Solutions.
The partnership will see the club embrace a new ‘single platform’ solution across all facets of commerce –including ticketing, corporate sales, marketing, communications and supporter relationship management. As a result, supporters of the club, which was relegated from the Championship this season, will be rewarded for their backing in the form of loyalty points and benefit from the removal of all booking fees.
Points will be earned with the purchase of all home and away tickets, travel costs and, in the coming months, merchandise bought from the club megastore. With the system currently undergoing final checks, the announcement of season ticket prices has been held back until next week in time to be sold via the new platform.
Bristol City commercial director Kevin Smith said: “Rewarding the loyalty of our fans has been the driving force behind this cultural and system change. If we better understand the movements and requirements of fans, we can not only reward their loyalty, but hopefully engage more effectively going forward. The removal of booking fees was something I felt passionately about. There is no worse feeling than seeing a price and then just as you’re about to pay, that price goes up! The price we advertise is the price supporters will pay – it is so important we are transparent. It’s the right thing to do.”