Brazilian sports retailer Centauro was unveiled as FIFA’s sixth and final national supporter of the 2014 World Cup yesterday.
The deal gives Centauro marketing rights within Brazil during the World Cup and this year’s Confederations Cup, which will act as a dress rehearsal for the main event next year. Centauro already has commercial partnerships with leading club football competitions in Brazil such as the Copa do Brasil knockout tournament and the second-tier Serie B.
Apex Brasil, Itau, Garoto, Liberty Seguros and WiseUp are the World Cup’s other national supporters. “We’re delighted to welcome Centauro on board and complete our sponsorship sales with over one year to go until the event,” FIFA marketing director Thierry Weil said. “Centauro is a brand who truly understands what hosting the FIFA World Cup means to Brazil.”
Sebastião Bomfim Filho, the chief executive of SBF, Centauro’s parent company, added: “Centauro knows the passion of Brazilians for football, and the FIFA World Cup sponsorship is a huge opportunity to be side-by-side with these fans. We want to be associated with this emotion and play an important role in promoting the FIFA World Cup and FIFA Confederations Cup to our country.” Global sponsorship package sales for the tournament were completed in July 2011 when Johnson & Johnson became the eighth World Cup sponsor.