Soccerex would like to congratulate GoalControl, which has been announced as the official goal-line technology (GLT) provider for the 2013 FIFA Confederations Cup and prospectively the 2014 World Cup, and Brazilian winery Lidio Carraro which has recently landed the official licensed wine contract for the World Cup.
After exhibiting at the Soccerex Global Convention in 2012, GoalControl was selected as GLT provider in one of the biggest contracts in the history of world football. The German-based real-time image analysis expert used the Convention as a platform to demonstrate its technology to the world of football and meet key FIFA decision makers.
In another landmark deal, the boutique Brazilian winery beat off competition from larger rivals to be the official wine supplier for the 2014 World Cup. The company from the Serra Gaúcha region of southern Brazil attended Soccerex in 2011 and 2012, where it was able to meet and develop relationships with the key decision makers of the 2014 World Cup. The relationship began in 2011 at Soccerex where the winery was able to make contact with the key FIFA licensing officials and begin its relationship ahead of the tournament. Further meetings at the 2012 event allowed Lidio Carraro to meet its contacts at FIFA in a centralised environment.
Patrícia Carraro, marketing and export manager for Lidio Carraro, said: “Attending Soccerex was essential to the achievement of Lidio Carraro becoming the official licensed wine for the 2014 FIFA World Cup Brazil, because it was where the first contact between the winery and FIFA occurred in November 2011, where we were presenting the company and offering tasting to some of our wines. Our results were achieved and our expectations were met, meaning we will be continuing our partnership and cooperation with Soccerex.” You can see more Soccerex success stories here: http://www.soccerex.com/about-soccerex/service-detail-and-case-study/.