Liverpool seeks to boost Anfield experience through Xirrus partnership

Liverpool has made a move to enhance the match day experience at its Anfield home by agreeing a partnership with wireless network company Xirrus.

The American firm will deploy its wireless arrays at Anfield, with the first phase of the deployment covering the two-tier, 12,000-seat Centenary Stand and adjoining corporate facilities, enabling fans to access and share digital content during games as never before. The Wi-Fi network will be available to Liverpool fans for the club’s Premier League game against West Ham United on Sunday. By offering Wi-Fi to its fans, Liverpool is hoping to improve their overall match day experience and encourage them to share the excitement of the game with the global Liverpool fan base. The issue of wireless internet access within stadia is currently a hot topic for sports clubs and leagues, with a number of different initiatives being explored.

Andrew Robinson, head of digital media and technology at Liverpool, said: “The added reliability and performance of high capacity Wi-Fi over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game. A massive driver for this new network is that we can gain more insight into our fans than ever before. Sign-in will be via a one-time registration process using an email address and fans will be encouraged to tell us their likes and dislikes. The technology will allow us to find out what devices fans like to connect with the club on so we can invest in digital platforms accordingly. We will also find out more about how fans use the stadium and its facilities so we can adapt these to better serve them.”

Robinson added: “The experience that we’ve created from day one is something we think fans will get very excited about. We’ll be providing in-match stats, food and drink offers, access to online retail, in-play betting in partnership with Paddy Power and also the ability to engage with a global audience outside of the stadium through social media platforms.”