Major League Soccer (MLS) club Seattle Sounders have joined forces with the city’s National Football League (NFL) team, the Seahawks, to agree terms on a partnership deal with Homestreet Bank.
The Sounders and the Seahawks have reached an agreement in principle which is expected to see the financial services company become the official banking partner of both teams. The sponsorship agreement is a multi-faceted business to business relationship that includes high profile branding exposure at CenturyLink Field, the home stadium of the two clubs, along with team television and radio programming, web-based and in-stadium digital media, database marketing, event hospitality and community outreach programmes.
Additionally, HomeStreet will be called upon to fulfill many of the commercial banking needs of the Seahawks, Sounders and related entities. “HomeStreet Bank’s impressive growth strategy, focus on community, and regional heritage makes us perfect partners,” said Seahawks and Sounders president Peter McLoughlin.
Mark K. Mason, president and CEO of HomeStreet Bank, added: “We have been surprised and delighted by how much HomeStreet has in common with the Seahawks and Sounders FC. Our local roots, commitment to community involvement and leadership, and desire to provide value to businesses and consumers in the Puget Sound region have put us on the same page from the very start.”