MP & Silva has secured the English Premier League’s broadcast rights in Ukraine in a move that grants it the biggest portfolio of contracts amongst its agency rivals.
The new contract covers all 380 Premier League games per season for the three campaigns commencing with 2013-14. The agreement means MP & Silva will now be the exclusive distributor of the Premier League’s TV, mobile and digital media rights for 49 territories. “With this latest addition of Ukraine, MP & Silva has now acquired Premier League rights in more territories than any other agency,” said MP & Silva Group CEO, Andrea Radrizzani.
He continued: “Our position today means we are a key driver of the Premier League’s broadcasting internationally, exclusively distributing football content to a total of 49 territories. We are covering 24 territories in the Asia-Pacific region, 23 in the Middle East and North Africa region and two in Europe, reaching out to a combined total of almost 800 million people and a potential TV audience of 142 million households.”
Premier League chief executive Richard Scudamore added: “We know MP & Silva well as they have acquired other Premier League rights for the 2013-2016 period, and in previous seasons. We are pleased to be working with them again and are confident that they will distribute all the best Barclays Premier League action in a comprehensive and innovative manner to fans in Ukraine.”