Rangers fans have given their backing to the club selling the naming rights to its stadium, as long as Ibrox remains in any new title.
Stadium naming rights is one of the options that Rangers chief executive Charles Green has been pursuing to bolster the club’s commercial fortunes following its high-profile liquidation and rebirth in the Scottish Third Division. Mike Ashley, owner of English Premier League club Newcastle United, has held talks with Rangers officials over purchasing the rights.
Ashley is a Rangers shareholder and his Sports Direct firm is the official retail partner of the Glasgow giant. Sports Direct has previously held the naming rights to Newcastle’s St James’ Park and Green has now been given the go-ahead to pursue talks by Rangers fans’ representatives.
A Rangers statement read: “Following a discussion on the potential commercial opportunities for the club through naming rights, fans gave the go ahead for Green to progress the issue but made clear that any renaming of the stadium should include Ibrox in the title.” Green said: “I am very pleased and heartened by the supporters approach to this issue and we will take things forward as soon as possible.”