Bayern München has agreed a new deal with national airline Lufthansa, in a move that will extend their nine-year partnership by at least a further five years.
The new deal, which now stretches to 2018, will see Lufthansa remain as the club’s official carrier and premium partner. The airline will continue to fly the team to many of its matches in the 1.Bundesliga, DFB Cup and UEFA Champions League.
The agreement will enable the airline to capitalise on other brand awareness opportunities available with Bayern. These include perimeter fence advertising at the Allianz Arena, the team’s home stadium, as well as banner ads on the official club website, and promotional appearances by both playing staff and board members.
Bayern’s premium partner portfolio also includes Audi, Coca-Cola, HypoVereinsbank, Imtech, Paulaner, Samsung, Yingli Solar and Bwin. The club is currently sat atop of the 1.Bundesliga – 15 points clear of reigning champion, Borussia Dortmund. Bayern has also reached the last 16 of this season’s Champions League, where it plays Arsenal – the first English Premier League side the club has faced competitively since losing to Chelsea in last year’s final.