The Council of Southern African Football Associations’ (COSAFA) showpiece national team competition is set to take place for the first time since 2009, after the organisation was able to reignite its partnership with South African Breweries (SAB).
The agreement will see SAB bankroll this year’s Senior Challenge Cup, which will be held in Zambia during July. COSAFA had enjoyed an initial 10-year partnership with SAB – in a deal that ended six years ago – but the re-emergence of the relationship has allowed the tournament to be held once again. The sponsorship will see the tournament rebranded to the COSAFA Castle Cup.
COSAFA has also confirmed that it would retain its headquarters in Botswana, while investment has been made in the COSAFA House in Johannesburg – a facility that will act as the regional body’s administrative and commercial wing.
“We are the first region to have its own home and I am happy to announce that the COSAFA Senior Challenge, which was absent for the past three years, is back and will be staged in Zambia,” said COSAFA president Suketu Patel, according to The Herald newspaper. “We have signed a media rights deal, including with SuperSport and a sponsorship agreement with Castle.”