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Schalke 04 has agreed a three-year sponsorship deal with Coca-Cola which will see the beverage giant become a premium partner of the 1.Bundesliga club.

Schalke 04 has agreed a three-year sponsorship deal with Coca-Cola which will see the beverage giant become a premium partner of the 1.Bundesliga club.

The agreement takes effect from the 2013-14 season and will allow Coca-Cola to supply its products at the Veltins-Arena, while also receiving branding presence at the home of Schalke. “We are delighted that a global company, and also a global brand like Coca-Cola, binds itself to Schalke 04 for the long-term,” said the club’s director of marketing Alexander Jobst. “For successful activation of this commitment, both sides will cooperate closely in the coming years.”

Torsten Biermann, Coca-Cola’s sales director for the Northwest region, added: “Schalke 04 have gained a strong partner for a long-term cooperation. Schalke, with its fantastic fans and strong football, belongs as a flagship of the German Bundesliga. At the same time our partnership with FC Schalke is an important part of our commitment to the region.”

Schalke currently sits 10th in the 1.Bundesliga table following Saturday’s 4-0 defeat at Bayern Munchen.

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