FIFA has announced that World Cup sponsor McDonald’s has signed up to offer its expertise to the volunteer training programme for the 2013 Confederations Cup and the 2014 World Cup.
As part of FIFA and the local organising committee’s (LOC) legacy programme to provide training options on specific themes, McDonald’s will offer the specially developed hospitality course, an online training programme focusing on hospitality services, for those who registered to be a volunteer. The course aims to equip the volunteer force with tips and concepts on how to deal with people and different cultures. McDonald’s will also follow up the online training course with specific on-site training for those selected to work specifically in hospitality. The course will be embedded at FIFA.com until the end of the 2014 World Cup.
“FIFA appreciates McDonald’s efforts to share with our volunteer force their knowledge and expertise in training people, specifically regarding customer services,” said Thierry Weil, director of FIFA Marketing. “We think that by combining our commitment to excellence, we can expect the selected volunteers to deliver high-quality services to all involved with the events.”
Once the volunteers have successfully completed the final test of the course, they will receive a certificate signed by McDonald’s University, recognised internationally for its expertise in corporate training and awarded the Top of Mind award as one of the best corporate universities in Brazil. David Grinberg, senior sports marketing manager for McDonald’s in Latin America, added: “The Brazilians love football and welcoming people. McDonald’s is proud to make this combination by sharing its successful expertise on customer services, so everybody wins: the tourists, spectators and visitors in general, the event and, most importantly, the host country.”