The German Football League (DFL) has launched a Japanese version of its Bundesliga.com website to help boost awareness of the top division’s brand throughout the Asian country.
There are currently 10 Japanese players plying their trade in the 1. Bundesliga. These players are set to be at the forefront of the new site, allowing fans in Japan to view news and stats on the progress of their countrymen.
“With this offering, we want to get Japanese fans even more excited about the Bundesliga and also further increase the awareness of the Bundesliga in Japan,” said DFL Sport Enterprises CEO Jörg Daubitzer. “We are therefore also supporting our TV partners Fuji-TV and NHK in attracting more fans for the Bundesliga in what is an important market. In addition we are delighted to have attracted a further TV partner, Fox Sports Japan, who will report on the German top flight from March onwards.”
The new Japanese version of the website builds on the existing German, English and Polish variations, as the DFL looks to expand knowledge of the Bundesliga brand around the world.