Manchester United has continued its prolific commercial start to 2013 by announcing a three-year sponsorship deal with Japanese paint manufacturer Kansai.
Founded in 1918, Kansai currently ranks as the No.1 paint brand in Japan and Africa and will serve as the English Premier League giant’s first partner in this category. United has begun 2013 by agreeing deals with China Construction Bank (CCB) and soft drinks manufacturer Wahaha, along with Indonesian tyre manufacturer Multistrada. The partnership with Kansai comes with the club enjoying an increased profile in Japan following the summer signing of national team star Shinji Kagawa from Borussia Dortmund.
Manchester United’s commercial director Richard Arnold said: “Kansai is the perfect company to partner with Manchester United. Although from two very different industries, they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation. Manchester United’s global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways.”
Yuzo Kawamori, president of Kansai Paint, added: “Both Kansai Paint and Manchester United have a long history of success and a deep desire to succeed in the future. I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets. Kansai’s partnership with Manchester United is a further demonstration of Kansai’s desire to become a global leader in the coatings industry.”