Paris Saint-Germain (PSG) has revealed details of a huge new commercial partnership with the Qatar Tourism Authority (QTA) that is set to net the club a guaranteed Eur150 million per season.
French newspaper Le Parisien reports that the details of the deal were disclosed to the DNCG, French football’s financial watchdog, with the agreement not relating to a shirt sponsorship contract or naming rights partnership for the Parc des Princes. QTA’s remit is to promote Qatar as a “unique destination on the global platform” with Le Parisien stating that its partnership with the Ligue 1 giant is intended as a “vast publicity campaign intended to promote the image of Qatar”. QTA, like PSG’s owners Qatar Sports Investments (QSI), is tied to the state of Qatar.
The agreement is said to have been backdated to take effect from 2012, boosting PSG’s finances by Eur150 million for the current campaign. This will increase progressively to a minimum of Eur200 million in its final season, 2015-2016. The newspaper reported that the QTA partnership has been “developed primarily” to meet UEFA’s financial fair play (FFP) rules. The FFP rules, designed to ensure clubs live within their means over a three-year rolling period, do not come into full effect until the 2013-14 season, but the 2011-12 campaign marked the first included in the initial assessment. Clubs competing in European competition will be permitted to lose just Eur45 million over these three years with sanctions for FFP transgressors set to be imposed in the 2014-15 season – potentially including bans from European club competitions.
News of the QTA partnership comes after Emirates this month revealed it is in the “final stages” of agreeing a five-year extension to its shirt sponsorship of PSG. Boutros Boutros, vice-president of corporate communications for Emirates Airline, said that the company is in advanced talks with the club’s Qatari owners to extend a deal that is due to expire at the end of the 2012-13 season. PSG’s current deal with Emirates is reportedly worth less than Eur10 million a year, but a new agreement is likely to prove substantially more lucrative to reflect the club’s growing status in world football.