AS Roma has agreed a deal that will see Volkswagen become an institutional partner and official supplier of the Serie A club.
The agreement has been signed for an initial one-year period and furthers the German automotive giant’s ties to the football market. After finishing seventh in Serie A last season, American-owned Roma currently sits sixth in the 2012-13 table, 12 points behind leader Juventus. “This agreement continues the pattern of helping Roma to become an international organisation,” said Roma CEO, Mark Pannes. “We’re the first ownership group for a Serie A club coming from outside of Italy. We’ve brought in individuals such as (marketing director) Cristoph (Winterling) who have continued to internationalise and globalise the company.”
Pannes continued: “We’re thrilled to be able to announce this new partnership with one of the most significant global brands, Volkswagen. In the same way that AS Roma is a part of people’s lives in a very deep and meaningful way, Volkswagen is embraced by many people in the world. One thing that was very important to us was that Volkswagen wanted to do a deal with the entire team, the front office, the players, the technical staff. It really wanted to embrace the entire organisation and we’re going to have a tremendous opportunity to share our partnership with Volkswagen with our fans.”
Massimo Nordio, director general of Volkswagen Italia, added: “The reasons for this agreement are in the brand. Volkswagen is a perfect partner for football. Football is important to us: we have a partnership with the national teams of Brazil, Argentina and Russia and we’re the owners of (1.Bundesliga club) Wolfsburg. Why Roma? Because we realised that the club has acquired a multinational dimension and, in our opinion, they are Italy’s most multinational club. And of course the Giallorossi brand also represents the city. Rome is the symbol of Italy.”