Australian A-League clubs Brisbane Roar and Central Coast Mariners unveiled sponsorship deals as the new 2012-13 season got underway at the weekend.
Brisbane extended a deal with dairy producer Pauls while Central Coast renewed an agreement with Mars Food Australia. As the naming rights partner of Brisbane’s Roar Active Program for youngsters, Pauls will help the club to expand the initiative, which has hosted more than 25,000 junior participants over the last 12 months. The program is also supported by Puma, Brisbane Airport Corporation and the Coffee Club.
Central Coast has expanded its relationship with long-term partner Mars Food Australia, with the latter’s Masterfoods brand becoming the club’s shirt sponsor. “We are coming off arguably our most successful season in history, and with the A-League currently experiencing unprecedented exposure and appeal, we envisage being able to achieve strong exposure for the Masterfoods brand this season,” Central Coast chairman Peter Turnbull said.
Brisbane Roar strategic partnerships manager Steve Guise said: “There is a strong natural fit between Brisbane Roar and Pauls on a number of levels. We share a strong community focus, a commitment to staying active and healthy and a common interest in supporting the next generation.” Pauls senior product manager Emma Coaldrake added: “Pauls has been a proud Queensland brand for more than 70 years, so we’re very excited to be supporting the Queensland community and reaching over 50,000 kids through this partnership.”