World Cup 2018 Panini release date: When you can buy stickers for Russia edition

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It's been almost five decades since the original album sparked a global trend - and it's set to continue into this year

It's a tradition which dates back to 1970. 

The ubiquitous chanting of 'got, got, need' has reverberated through playgrounds and beyond for decades as fans of football hustle to complete their Panini sticker albums.

And those days are far from gone. 

Soon, nearly 50 years after the release of the original Mexico 1970 World Cup album, Panini are unveiling their latest collection for the 2018 showpiece event in Russia.

The company are keeping information regarding the release a closely guarded secret, but Goal has pulled together all the rumours and rumblings doing the rounds to get an idea of what we can expect.


World Cup 2018 Panini album: When can I buy stickers?


The rumoured release date for the new 2018 World Cup Panini album is March 28.

That would leave plenty of time to work on your deck ahead of the opening match's kick-off on June 14, with the tournament finishing up on July 15.

Panini confirmed to Goal that there will be a publicised countdown leading up to the official release date, so keep an eye on their channels for full confirmation.


How many stickers will be in the album?


The word on the street is that the album looks set to include a total of 690 stickers.

Included in that total would be 50 special stickers - or 'shinies' to use the old vernacular – which historically include participating country badges, the official match ball, the World Cup trophy, the tournament mascot, official tournament logo and other visual hype surrounding the event.

The remaining 640 would be made up of standard cards such as players.


How big will the packs be?


Claims suggest single packs will contain five cards, which is two fewer than in packs from the 2014 World Cup collection.

Further rumblings suggest there will be 50 packs per box and 24 boxes per case, with 'leaked' concept art for said boxes already rearing its head online.

Panini Russia 2018 concept art


How big is the album?


It's still just gossip, but there are claims that the album will consist of 80 full-colour pages, enough room for a two-page spread for each of the participating teams, which are listed below.

Group A Group B Group C Group D
Russia Portugal France Argentina
Saudi Arabia Spain Australia Iceland
Egypt Morocco Peru Croatia
Uruguay Iran Denmark Nigeria
Group E Group F Group G Group H
Brazil Germany Belgium Poland
Switzerland Sweden Panama Senegal
Costa Rica Mexico Tunisia Colombia
Serbia South Korea England Japan

What if I can't find the stickers I need?


Should you face a struggle to complete the 2018 World Cup album, Panini offer an online service through which you can ask for the stickers you require to finish the set.

The service remains available for up to two years after a collection has been withdrawn (subject to availability) and delivery takes at least 30 days.

You can also order full sets of old collections online - see the Panini website for full details and instructions.


A short history of Panini


Named after the brothers who founded the company in 1961, Panini's headquarters are based in Modena, Italy.

In the beginning, Benito and Giuseppe Panini, originally operators of a newspaper distribution office, bought a collection of cards that a Milanese company were struggling to sell.

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The brothers' attempt to move on their new stock was hugely successful, selling three million packets containing two cards each at ten lire each.

The success was such that brothers Franco and Umberto Panini joined the company in 1963 and the family business continued to go from strength to strength.

Global success truly began in 1970 with the release of the Mexico World Cup album and continues to this day, with fans of the beautiful game still heeding the words of an early slogan: 'stick with Panini'.

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