Light It Up! US side announces partnership with cannabis dispensary

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The USL-based team have become the first professional sports side in the United States to partner with a marijuana dispensary

Las Vegas Lights have got a new 'high-profile' sponsor – marijuana dispensary NuWu Cannabis Marketplace.

The United Soccer League club from Las Vegas, who rather appropriately use the hashtag #LightItUp, got social media channels buzzing by announcing the unprecedented partnership on Friday.

Medicinal cannabis is legal in the state of Nevada and a promotional video published by the club showed mascot Cash the Soccer Rocker visiting the NuWu store.

"We love Las Vegas. We love Downtown Las Vegas," Lights owner Brett Lashbrook said.

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"We're not ashamed of where we're from. We fully embrace it. Nuwu has invested all sorts of money and resources into growing Downtown.

"It's a traditional sports sponsorship. It's in a completely regulated industry and this is part of the stigmatisation of it."

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