Diego Simeone believes Atletico Madrid has the backing of the Spanish public in seeking to end Barcelona and Real Madrid's dominance.
Simeone's charges are on course for a first La Liga title since 1996 - with only two clubs other than Barca and Real having won the Spanish top flight since then.
Atletico is on the verge of being crowned champion with two games remaining and could complete a famous double if the club can also win the UEFA Champions League final against city rival Real on May 24.
Simeone believes neutrals are behind his side and feels that the team's exploits can serve as a template for others to follow.
"It's not easy to break the hegemony of two powerful teams and we deserve everything we have on merit," he told Cadena SER. "We are trying to show society and clubs elsewhere that if you work continuously you can compete.
"It's new to them that (the title race) goes to the final two rounds but I am convinced that whoever wins, the people of Levante or Osasuna see a reflection in Atletico of what they can aspire to be in the future.
"Today fans of all teams in Spain hope for a positive outlook for us."
Atleti faces Malaga and Barca in its final two La Liga games.