The Spanish side will present plans for the 400 million euro renovation of its stadium on Friday, with around half of the total outlay to be funded by naming rightsMADRID -- Real Madrid is still in talks with software giant Microsoft over a possible partnership for naming rights, but has ruled out a deal with drinks company Coca-Cola.
Madrid will unveil plans for the 400 million euro renovation of the Santiago Bernabeu on Friday, with around half of that outlay to be made up in naming rights.
President Florentino Perez has been in talks with Microsoft for some time, while Coca-Cola was also prepared to pay 80 million euros per year to have its name on the stadium.
Coca-Cola is already the official sponsor of Madrid and the two organizations boast a strong relationship, but the club has currently ruled out naming its ground 'The Coca-Cola Santiago Bernabeu'.
Perez, who has chosen from four different designs, expects the new Santiago Bernabeu to raise at least 50 million euros extra per year in terms of ticket sales (with capacity set to be increased to around 90,000 spectators) and corporate revenue.
The renovation will be carried out by German architects GMP Architekten, in conjunction with Catalan company Ribas&Ribas. Their design, bottom left on the above image, will also have a retractable roof.
Building work on the site will be suspended for home matches, which will be played as normal at the Bernabeu, with the redevelopment set to be finalized in 2017.
Madrid has called a press conference on Friday to formally announce the renovation and further details of the new Bernabeu project.