Liverpool in Anfield naming rights talks

Qatari based firm Ooredoo has been linked with a big money sponsorship deal with the Reds that could see the stadium renamed as part of the agreement.
Qatari telecom firm Ooredoo has been linked with a multimillion pound sponsorship deal with Liverpool which could result in the renaming of Anfield.

Liverpool’s current sponsor Standard Chartered has 18 months remaining on a 20 million pounds contract with the Merseyside outfit, and is in talks with Liverpool chiefs to extend the deal.

A period of exclusivity had been agreed with Standard Chartered to broker new deals although Ooredoo has now claimed it has received a tender from Liverpool and the firm is keen to become associated with the Premier League.

Regarding the potential deal, a spokesman for Ooredoo told Al Jazeera: "The goal was to sponsor a big English club with a huge history. Our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now."

The spokesman added: "We want to sponsor the club in full. We want to sponsor the stadium (possibly rename it) as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.

"We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study. It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football."

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