After completing the signing of the 25-year-old forward on a four-year deal on Friday, the Northern Irishman enthused about his latest acquisition's qualities
"I think Steven will be terrific for us. He's underrated, but not by me," O'Neill told reporters.
The Scot, who has scored 22 Premier League goals over the past two seasons, is believed to have cost the Wearside club as much as 12 million pounds.
However, Mackems boss O'Neill expects the sizable fee to be paid back by the 25-year-old's performances on the pitch.
"I think he's capable of scoring goals and linking play which is very important to us, and I think at 25 years of age he's got room to improve and get better," O'Neill explained.
"I'm delighted to have him for the next few seasons."
The Northern Irishman remained tight-lipped, however, on following up Fletcher's acquisition with a potential swoop for Manchester City pair Adam Johnson and John Guidetti.
"As good as they are, I don't think our players can do it on their own and the more help we can get there the better," he stated.
"I'm still trying to improve the team, obviously. Like everything else we need some more help and we're trying to provide that and get that there before next Friday evening."
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