Director Giuseppe Marotta earmarked the two strikers as potential transfer targets but stressed that the club are exploring "various options" in the market.
Reports emanating from Italy suggests the Bianconeri will dispatch representatives to the Spanish capital on Wednesday in an attempt to thrash out a deal for Real Madrid striker Higuain after agreeing terms in principal with the Argentine earlier this month, while Fiorentina's failure to secure Champions League qualification this season has thrown Jovetic's future at the club into further doubt.
Speaking to Rai Sports, Marotta insisted the Old Lady were weighing up their options before making a move but could not disguise his affection for the duo.
"Jovetic and Higuain are both great strikers," he said. "We want to improve the playing staff available to [Antonio] Conte in the summer so we are exploring various options at the moment."
Juventus, which recorded back-to-back Serie A titles this season, has long been linked with moves for Europe's top striking talent - including the likes of Carlos Tevez and Luis Suarez - as it looks to bolster its forward line ahead of the coming campaign.