The Serie A champions are eager to lure the Montenegro international to Turin to bolster their attack, and are ready to significantly increase their proposal for the forward
The Serie A champions are keen to strengthen their attack ahead of the 2012-13 campaign, and have earmarked the 22-year-old Jovetic as the perfect addition.
They were hopeful that a 13 million euro bid plus Alessandro Matri and Michele Pazienza would be enough to convince Fiorentina to let go of its star player, but the Viola has told Juventus it is not interested in a player-exchange deal having set a 30 million euro asking price.
The Old Lady, therefore, has made the decision to improve its bid for the forward and it is now ready to pay 25 million euros for the former Partizan Belgrade youngster.
AC Milan has also made an enquiry about Jovetic's availability, but it seems unlikely that the Rossoneri can match Juve's offer for the Montenegro international due to the financial uncertainty at the club.
If the move to Turin materializes, Jovetic would be Juventus' fifth high-profile signing of the summer transfer window following the arrivals of Sebastian Giovinco, Lucio, Mauricio Isla and Kwadwo Asamoah.