The striker who came within centimeters of eliminating Brazil and taking Chile into the quarterfinals of the World Cup has had the image etched onto his back.
With the game tied at 1-1 and the clock ticking down in extra time, Pinilla took a pass from Alexis Sanchez and fired towards goal.
The ball flew beyond goalkeeper Julio Cesar, looking destined to hit the back of the net and eliminate the tournament host and favorite. The opportunity, though, ended in heartbreak for Chile as it struck the bar and bounced out.
With Chile losing the resulting shootout, that moment may be one most players would rather forget as soon as possible.
However, Pinilla, 30, not only has the image of that near miss etched into his mind, he also has it tattooed onto his skin, with the phrase "One centimeter from glory" written below a detailed picture of the moment the ball struck the bar.
The company which gave the former Inter forward the tattoo posted pictures of the incredible ink,