Bendtner revealed the 'Paddy Power' logo across his green underpants as he lifted his shirt to celebrate scoring his country's equalizer in the Group B match.
Along with the fine, a one-match ban was given to the 24-year-old, which will rule him out of Denmark's opening 2014 World Cup qualifier unless he is successful in his appeal.
In retaliation to the UEFA punishment, the betting company issued a statement revealing that it will pay the fine for the Arsenal man, labeling the European governing body as "hysterical and deeply cynical."
A recent statement posted on Twitter by the company read: "Inspired by your Twitter feedback, we have agreed to pay the barmy €100k fine that #Uefa dished out [to] Nicklas Bendtner."
Paddy Power later launched the hashtag 'POWERPANTS' and revealed that they would send out 3,000 pairs of the incriminating underwear to its social media followers.
"#POWERPANTS: today we are posting 3,000 pairs of Lucky Pants to those who asked for them on our Facebook page. Wear them in solidarity with Nicklas."
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