Bookmakers agree to pay 100,000 euro fine for Denmark striker Bendtner

The Arsenal man was handed a one-match suspension after he lifted his shirt to reveal the 'lucky' underwear sponsored by the betting firm in his country's match against Portugal.
Bookmaker Paddy Power has agreed to pay the 100,000 euro fine handed to Niklas Bendtner by UEFA following the Denmark striker's celebrations against Portugal earlier in the Euro 2012 tournament.

Bendtner revealed the 'Paddy Power' logo across his green underpants as he lifted his shirt to celebrate scoring his country's equalizer in the Group B match.

Along with the fine, a one-match ban was given to the 24-year-old, which will rule him out of Denmark's opening 2014 World Cup qualifier unless he is successful in his appeal.

In retaliation to the UEFA punishment, the betting company issued a statement revealing that it will pay the fine for the Arsenal man, labeling the European governing body as "hysterical and deeply cynical."

A recent statement posted on Twitter by the company read: "Inspired by your Twitter feedback, we have agreed to pay the barmy €100k fine that #Uefa dished out [to] Nicklas Bendtner."

Paddy Power later launched the hashtag 'POWERPANTS' and revealed that they would send out 3,000 pairs of the incriminating underwear to its social media followers.

"#POWERPANTS: today we are posting 3,000 pairs of Lucky Pants to those who asked for them on our Facebook page. Wear them in solidarity with Nicklas."

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