Ronaldinho has landed himself in hot water again, this time with major sponsor Coca-Cola.
The two-time FIFA World Player of the Year was caught on camera at a press conference nonchalantly sipping on a can of Pepsi.
Coca-Cola was angered enough by his actions to have reportedly terminated an endorsement deal worth 500,000 euros with the ex-Barcelona and AC Milan attacker, whose return to his homeland has seen him become embroiled in constant controversy regarding his antics off the pitch.
"The fact that Ronaldinho has appeared with a can of Pepsi was the straw that broke the camel's back," Coca-Cola marketing chief Marcelo Pontes lambasted to Brazilian publication O Estado de Sao Paulo.
Now at new club Atletico Mineiro after his unhappy two-year stint with Flamengo came to an end last month, the 32-year-old has been unable to rejuvenate his career, amidst reports of him throwing wild parties rather than focusing on playing.