Zoopla has announced it will not renew its sponsorship deal with West Brom following Nicolas Anelka's controversial 'quenelle' gesture.
The property website announced Monday that it would bring to an end its two-year agreement with the Premier League club at the end of the 2013-14 campaign, having reviewed its position in light of the furore around the Frenchman's actions.
Anelka made the salute, which has been linked to anti-Semitic connotations in his native France, after scoring against West Ham on December 28.
He defended the gesture as simply a dedication to friend and comedian Dieudonne M'bala M'bala, however the incident attracted widespread criticism.
Amid reports that Zoopla would ask West Brom to remove their logo from Anelka's shirt for Monday’s game against Everton, the company confirmed via a statement that they would not renew their shirt sponsorship deal.
"Zoopla, the principal sponsor of Premier League football club West Bromwich Albion, has announced today that it will end its sponsorship at the end of the current season," a statement from the copmany read. "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season.
"Zoopla has worked closely with the club and the local community throughout its two-season sponsorship, having committed over 100,000 pounds to the Albion Foundation and other local charities, and will continue to meet its obligations for the rest of the current season."
"Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities," Head of Communications for Zoopla, Lawrence Hall, added. "In recent weeks, however, we have decided to re-evaluate this sponsorship, and as a result we will focus our attention on other marketing activities from the end of the season."