World Cup 2010: Tourism Chiefs Warn Against World Cup Greed

South African tourism officials have warned hotels, airlines and restaurants not to scare off future tourists by hiking prices.

New Hotel Being Constructed In Cape Town
South African soccer and tourism officials have warned hotels, airlines and restaurants not to scare off future tourists by hiking prices during next year's World Cup.

With some 500,000 tourists expected to descend upon South Africa in the summer of 2010, tourism officials say they fear visitors will by put off by exorbitant costs as hotels and guest lodges raise their prices.

Cape Town-based tourism official Calvyn Gilfellan said viewing the tournament as a cash cow will harm South Africa's burgeoning tourism industry.

"We are extremely concerned," he told Associated Press. "It would be like killing the goose that laid the golden egg."

It's not the first time questions are raised on the subject since the FIFA chose South Africa as host of the 2010 World Cup and World Cup chief executive Danny Jordaan recently expressed his worries, too.

"We want fair prices, we want quality services," Jordaan told Associated Press. "We want returning visitors and tourists and the only way we can get that is if people feel a sense of fairness in the prices."

Stefan Coerts, Goal.com

The 2010 World Cup is fast approaching, so keep up to date with all the news at Goal.com's World Cup homepage!
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