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World Cup 2010: Football Fever Hitting Cape Town As South Africa Shirts Sell Like Hot Cakes
Goal.com is in Cape Town for the FIFA World Cup final draw, and it seems that excitement concerning the competition is affecting shirt sales for the host nation.
Dec 3, 2009 7:00:27 AM
Cape Town is buzzing with excitement as it gears up for the Final Draw, which will decide the fate of the 32 teams competing at next year’s World Cup, and sports shop owners are smiling as business booms in football shirt sales.
Goal.com visited a few sports equipment and clothing retailers to get their take on the upcoming festival of football, as well as the draw which takes place at the International Convention Centre tomorrow.
George works at Tekkie Town retailer, and he is feeling the World Cup fever and says that it is great for business. “It is on everyone’s lips at the moment, I so often overhear people talking about the World Cup and I have to cut into the conversation because it excites me to think about what lies ahead. The World Cup merchandise has been flying off the shelves and it is great to see the passion benefiting our shop.”
Douglas works at Lemkus Sports, and he has noticed an incredible demand for international football tops. “A few Germans were in here this morning and they bought a few Bafana shirts. They have been very popular, and we need to reorder stock all the time, despite the fact that it is pretty expensive for a soccer top. So many foreigners have come in lately, and the one journalist from Asia asked to have us autograph a Bafana shirt because he wanted an authentic South African touch,” he said with a smile.
It seems that Cape Town’s football merchandise market will be booming for the next few months, but especially at the moment with the draw attracting interest and foreign customers. Ronald is a supplier to a few of the sports shops in the city centre, and he had an interesting comment that he shared with Goal.com at the mention of all the FIFA delegates gathered for the event.
“I would like to offer Sepp Blatter an Ireland shirt and see what he says, I feel bad for the poor Irish because they should be here for 2010, but the French are a great side too. That situation was a mess, and FIFA should have done something about the terrible refereeing decisions in that match. That’s why we don’t stock any referee uniforms in here,” the amused shop attendant said, before yet another customer in the football shirts section needed his attention.
Peter Pedroncelli, Goal.com
The 2010 World Cup is fast approaching, so keep up to date with all the news at Goal.com's World Cup homepage!
Goal.com visited a few sports equipment and clothing retailers to get their take on the upcoming festival of football, as well as the draw which takes place at the International Convention Centre tomorrow.
George works at Tekkie Town retailer, and he is feeling the World Cup fever and says that it is great for business. “It is on everyone’s lips at the moment, I so often overhear people talking about the World Cup and I have to cut into the conversation because it excites me to think about what lies ahead. The World Cup merchandise has been flying off the shelves and it is great to see the passion benefiting our shop.”
Douglas works at Lemkus Sports, and he has noticed an incredible demand for international football tops. “A few Germans were in here this morning and they bought a few Bafana shirts. They have been very popular, and we need to reorder stock all the time, despite the fact that it is pretty expensive for a soccer top. So many foreigners have come in lately, and the one journalist from Asia asked to have us autograph a Bafana shirt because he wanted an authentic South African touch,” he said with a smile.
It seems that Cape Town’s football merchandise market will be booming for the next few months, but especially at the moment with the draw attracting interest and foreign customers. Ronald is a supplier to a few of the sports shops in the city centre, and he had an interesting comment that he shared with Goal.com at the mention of all the FIFA delegates gathered for the event.
“I would like to offer Sepp Blatter an Ireland shirt and see what he says, I feel bad for the poor Irish because they should be here for 2010, but the French are a great side too. That situation was a mess, and FIFA should have done something about the terrible refereeing decisions in that match. That’s why we don’t stock any referee uniforms in here,” the amused shop attendant said, before yet another customer in the football shirts section needed his attention.
Peter Pedroncelli, Goal.com
The 2010 World Cup is fast approaching, so keep up to date with all the news at Goal.com's World Cup homepage!
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