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FIFA Expect Similar 2010 World Cup Television Numbers As Germany 2006
The cumulative global television audience for next year's World Cup in South Africa is estimated to be the same as the last finals in Germany in 2006, FIFA said on Monday.
Apr 21, 2009 9:08:17 AM
FIFA claimed that there was an audience of 26.3 million for the 2006 event, which was broadcast in 214 countries and territories, and the numbers for next year’s World Cup in South Africa are expected to mirror that.
"It should be more or less similar for 2010," FIFA’s television chief Niclas Ericson told a media briefing on the matter.
"We do expect record figures in Africa, where there will be much more free TV coverage in general,” he continued. “But the problem with these figures is that many countries do not have audited numbers and it is therefore difficult to predict any significant increase or decrease. We do hope that audiences will grow a little bit in every country.”
Ericson added that only if countries with massive populations, such as China, India or Indonesia, qualify could a major increase in viewing figures be expected. But all three countries have already been eliminated in the qualifiers.
"We will not give up trying to get everyone to watch the World Cup final," he said.
Ericson noted that FIFA would be offering live coverage specifically produced for mobile phones for the first time at the 2010 World Cup finals.
"We have rolled out an aggressive product because more and more people are using the phone now to watch clips, results and updates on their mobile phones,” he explained. “We will have dedicated feeds for mobile users."
Peter Pedroncelli, Goal.com
"It should be more or less similar for 2010," FIFA’s television chief Niclas Ericson told a media briefing on the matter.
"We do expect record figures in Africa, where there will be much more free TV coverage in general,” he continued. “But the problem with these figures is that many countries do not have audited numbers and it is therefore difficult to predict any significant increase or decrease. We do hope that audiences will grow a little bit in every country.”
Ericson added that only if countries with massive populations, such as China, India or Indonesia, qualify could a major increase in viewing figures be expected. But all three countries have already been eliminated in the qualifiers.
"We will not give up trying to get everyone to watch the World Cup final," he said.
Ericson noted that FIFA would be offering live coverage specifically produced for mobile phones for the first time at the 2010 World Cup finals.
"We have rolled out an aggressive product because more and more people are using the phone now to watch clips, results and updates on their mobile phones,” he explained. “We will have dedicated feeds for mobile users."
Peter Pedroncelli, Goal.com
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