For Malaga it has been a new adventure. Following several seasons spent striving to avoid the drop in the Primera Division, investment arrived in the summer of 2010, with the arrival of Qatari sheik Abdullah Ben Nasser Al Thani. Manuel Pellegrini was brought in as coach and the transformation began. Suddenly, the Andalusians were shopping at the high end of the market.
Malaga grew quickly and following a transitional season in 2010-11, really made its mark with a string of big buys in the summer of last year, when Santi Cazorla, Jeremy Toulalan and Isco were all brought in amid a wave of excitement and expectation. Could Malaga challenge the duopoly in Spain? That was the aim, the clbu's owner said. It sounded promising.
|MALAGA'S RECRUITMENT DRIVE
But it wasn't to last. Despite the team's impressive performances last term and the clinching of fourth place in La Liga, Malaga's owners disappeared from public view and uncertainty reigned. In the end, Al Thani failed to cough up further funds and the club was forced to dispense with several stars. Cazorla, who had been the pillar of the project, joined Arsenal in a deal worth around 19 million euros, while striker Salomon Rondon was sold to Rubin Kazan and others, such as Joris Mathijsen and Enzo Maresca, were shifted from the wage bill to cut costs.
Balancing the books is now the priority and the club insist they will learn from their mistakes, with self-sufficiency apparently always the plan. Malaga will not receive any appearance money from UEFA until it has settled its debts with other clubs and employees, but a summer of austerity has helped. The club also looks set to rescind its contract with UNESCO which sees it pay the organization around 1.5m euros per year , while a lucrative television deal with Al Jazeera is being sought for the club's Champions League campaign.
Meanwhile, results have been positive at the beginning of the current campaign. Pessimism over the summer was quickly replaced by optimism as Malaga beats Panathinaikos over two legs to make the group stages of the Champions League and 10 points from its opening four league matches prove Pellegrini's side remains a force to be reckoned with in 2012-13.
|A SUMMER OF SALES IN ORDER TO SURVIVE
Zenit's story, meanwhile, changed in 2005 when the club was acquired by Gazprom, one of the world's largest companies and the planet's biggest extractor of natural gas. Gazprom bankrolled the revolution at Zenit and the club has grown impressively since then, claiming two Russian Premier League titles, as well as the UEFA Cup in 2008 and the UEFA Super Cup that same year by beating Champions League holders Manchester United in Monaco.
Gazprom's investment has raised the bar in Russia, forcing other sides to raise significant sums of their own in order to compete. Meanwhile, the company's president, Dmitry Medvedev, was named by Vladimir Putin as the man who should succeed him as Russia's leader, giving him a significant sway when it comes to football matters, too.
The club has brought in high-profile players and coaches ever since the arrival of Anatoliy Tymoshchuk in 2007. The midfielder, now at Bayern Munich, was the first big star to make the move to the St. Petersburg side, paving the way for further attractive acquisitions in the following years, including coaches Dick Advocaat and Luciano Spalletti, the current boss.
|ZENIT'S SPENDING IN RECENT YEARS
Big names currently on the club's playing staff include Domenico Criscito, Bruno Alves and Portuguese winger Danny, who became the Russian league's most expensive signing when he joined in a 30m euros deal in 2008. And having already spent the spectacular sum of 241m euros on new players since 2005, Zenit looked to Portugal again this summer in a huge double deal which saw the club sign Brazil striker Hulk and Belgium midfielder Alex Witsel for a combined fee of 95m euros. How about that for a statement of intent?
So while Malaga continues to cut costs, Zenit carries on its pursuit of world domination. Both have bought big in recent seasons, but only the Russians are still spending. Mixed fortunes.