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PUMA And WPS Team Up For Project Pink
Over the course of five WPS games, players on home teams will wear pink in support of the fight for breast cancer awareness.
Jul 27, 2010 5:37:00 PM
Women's Professional Soccer and PUMA added to its partnership by teaming up to help others. Beginning with the July 31 Boston Breakers, Washington Freedom match at Harvard Stadium in Allston, Mass., PUMA will launch Project Pink, which strives to raise awareness and raise funds in support of the fight against breast cancer.
PUMA's Project Pink will then be held Aug. 7 at Pioneer Stadium in Hayward, Calif., for the FC Gold Pride, Chicago Red Stars match; Aug. 8 for the Philadelphia Independence, Sky Blue FC tilt at John A. Farrell Stadium in West Chester, Penn.; and then conclude with two Sky Blue FC, Washington Freedom matches, Aug. 8 at Yurcak Field in Piscataway, N.J., and Aug. 28 at Maryland SoccerPlex in Boyds, Md.
In each of the five matches, PUMA will dress up some of the players in special Project Pink kits. In addition, there will be Project Pink merchandise available for purchase at shop.puma.com through Breast Cancer Awareness Month in October.
All profits will be donated to a nonprofit committed to breast cancer awareness; a beneficiary will be named through a national online vote which is hosted at wps.pumafootball.com.
“Giving back is an integral part of our brand DNA at PUMA, which comes to life through our Project Pink program with Women's Professional Soccer,” explained Tara McRae, senior director of marketing for PUMA North America. “Project Pink has resonated with the players, the fans, and our company. There’s a lot of personal passion driving this program forward, and we’re looking forward to finally taking it public and getting consumers involved.”
On top of that, on July 31, PUMA is launching a forum at wps.pumafootball.com/projectpink to allow interaction with the Project Pink initiative.
The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100 percent of the profits from the sale of PUMA Project Pink product. The nomination period will open on Aug. 7; voting will begin on Sept. 13. The crowd favorite will be announced and the donation made in late October.
While Boston, Philadelphia, FC Gold Pride, Sky Blue FC and Washington are all involved with games in the Project Pink five-game fund, the Atlanta Beat and Chicago Red Stars will be helping the cause later in the WPS season.
PUMA will also encourage the utilization of the hash tag #projectpink on Twitter. For each use of that hash tag discussing Project Pink, PUMA will donate $1 to the cause, up to $25,000.
WPS players Karina LeBlanc and Amy Rodriguez of Philadelphia Independence and Leslie Osborne of the Boston Breakers are the WPS spokeswomen for the Project Pink cause.
"A number of my close friends and family have been affected by breast cancer," said LeBlanc. "I’m out here doing what I love, and any chance I have to be a part of a project like this to show my passion for what I do and link with a good cause is a no-brainer.”
For more on Women's Professional Soccer, visit Goal.com's WPS page and join Goal.com USA's Facebook fan page!
PUMA's Project Pink will then be held Aug. 7 at Pioneer Stadium in Hayward, Calif., for the FC Gold Pride, Chicago Red Stars match; Aug. 8 for the Philadelphia Independence, Sky Blue FC tilt at John A. Farrell Stadium in West Chester, Penn.; and then conclude with two Sky Blue FC, Washington Freedom matches, Aug. 8 at Yurcak Field in Piscataway, N.J., and Aug. 28 at Maryland SoccerPlex in Boyds, Md.
In each of the five matches, PUMA will dress up some of the players in special Project Pink kits. In addition, there will be Project Pink merchandise available for purchase at shop.puma.com through Breast Cancer Awareness Month in October.
All profits will be donated to a nonprofit committed to breast cancer awareness; a beneficiary will be named through a national online vote which is hosted at wps.pumafootball.com.
“Giving back is an integral part of our brand DNA at PUMA, which comes to life through our Project Pink program with Women's Professional Soccer,” explained Tara McRae, senior director of marketing for PUMA North America. “Project Pink has resonated with the players, the fans, and our company. There’s a lot of personal passion driving this program forward, and we’re looking forward to finally taking it public and getting consumers involved.”
On top of that, on July 31, PUMA is launching a forum at wps.pumafootball.com/projectpink to allow interaction with the Project Pink initiative.
The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100 percent of the profits from the sale of PUMA Project Pink product. The nomination period will open on Aug. 7; voting will begin on Sept. 13. The crowd favorite will be announced and the donation made in late October.
While Boston, Philadelphia, FC Gold Pride, Sky Blue FC and Washington are all involved with games in the Project Pink five-game fund, the Atlanta Beat and Chicago Red Stars will be helping the cause later in the WPS season.
PUMA will also encourage the utilization of the hash tag #projectpink on Twitter. For each use of that hash tag discussing Project Pink, PUMA will donate $1 to the cause, up to $25,000.
WPS players Karina LeBlanc and Amy Rodriguez of Philadelphia Independence and Leslie Osborne of the Boston Breakers are the WPS spokeswomen for the Project Pink cause.
"A number of my close friends and family have been affected by breast cancer," said LeBlanc. "I’m out here doing what I love, and any chance I have to be a part of a project like this to show my passion for what I do and link with a good cause is a no-brainer.”
For more on Women's Professional Soccer, visit Goal.com's WPS page and join Goal.com USA's Facebook fan page!
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