Decio de Maria boasted lofty statistics regarding league attendance, television ratings and social media following at the Leaders in Football Conference.
Speaking at the Leaders in Football Conference, De Maria highlighted the fact Liga MX games can be seen on television in 70 countries and claimed that, according to research by Transfermarkt, Mexico’s first division boasts the fourth highest average attendance in the world with 22,566 people per game.
That puts it behind only the Bundesliga, the Premier League and La Liga. In terms of TV ratings, De Maria said that the epic Clausura 2013 final between America and Cruz Azul was watched by more than 15 million viewers in Mexico, more than the Olympic final between El Tri and Brazil in August 2012. In the United States, 4.5 million watched the final in which America lifted its 11th title.
De Maria, the former general secretary of the Mexican soccer federation, pointed to the examples of Club Tijuana, Santos Laguna and Pachuca as being at the vanguard of improvements in Mexico, highlighting the effect Xolos have had north of the border, too.
The Liga MX president stated that an average of 35 percent of fans inside Estadio Caliente for any given game travel down from the United States, and that 80 percent of all total seats are sold as season tickets.
Finally, De Maria showed data that indicates that Liga MX is the third most popular league on social media, with more than one million ‘Likes’ on Facebook and half a million followers on Twitter.