FC Dallas Stadium will take on the name of the automotive giant, with the surrounding complex also falling under the new brand.
On Tuesday the Texas club announced a naming rights agreement with Toyota, changing the stadium's name to Toyota Stadium, with the surrounding soccer complex taking on the name Toyota Soccer Center.
“Whether on the field or on the road, customers of both Toyota and FC Dallas share a passion for great products and great success,” said Brent Hillyer, vice president, Gulf States Toyota in a press release. “We are proud to partner with FC Dallas to sponsor this world-class stadium and complex, and are looking forward to supporting the team.”
The newly named stadium was the third soccer-specific venue built in the United States, and has housed MLS Cup finals, Dallas Cup and international matches along with other events outside the soccer realm. It was previously named Pizza Hut Park until the sponsorship agreement ran its course.
"This is a monumental day for our organization,” said Dan Hunt, vice president of Hunt Sports Group. “My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”
The partnership extends to Toyota being the exclusive automotive partner of FC Dallas, FC Dallas Youth, North Texas State Soccer Association, the annual King TUT youth tournament and the Dr. Pepper Dallas Cup.
Toyota also holds the naming rights for the Chicago Fire's Toyota Park and NASL side San Antonio Scorpions' Toyota Field.