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MLS Renew Contract With Panasonic
A three-year extension has been agreed upon by the league and the electronics giant.
Feb 9, 2009 9:21:53 PM
Major League Soccer has officially announced that they have renewed their contract with Panasonic continuing the company’s run as the league’s Official Consumer Electronics partner.
"MLS is extremely pleased to renew its relationship with Panasonic," said Doug Quinn, president of Soccer United Marketing, the league’s marketing arm. "Panasonic is an industry-leading, premium global brand occupying a strategic position within the sport of soccer. We look forward to building upon our partnership for years to come."
The main stipulation of the deal means Panasonic will have exclusive advertising rights at all MLS venues and at all MLS events for the next three years, which is the length of the renewal.
"Panasonic is proud to continue our successful partnership with Major League Soccer," said Shiro Kitajima, President of Panasonic Consumer Electronics Company. "Soccer is a truly international sport and we see the MLS as a vital way for us to communicate with consumers across a wide range of ethnic and geographical lines at both the grassroots and national levels. We look forward to further enriching our relationship with our customers through this channel."
The league’s other primary sponsors include adidas, American Airlines, Aquafina, Budweiser, Chase, Diageo, Dick's Sporting Goods, Gatorade, The Home Depot, Makita USA, NAPA, Pepsi Co., U.S. Soccer Foundation, Visa, Volkswagen, Xbox 360; and Corporate Partners – ICI Paints, and Red Bull.
Shane Evans, Goal.com
"MLS is extremely pleased to renew its relationship with Panasonic," said Doug Quinn, president of Soccer United Marketing, the league’s marketing arm. "Panasonic is an industry-leading, premium global brand occupying a strategic position within the sport of soccer. We look forward to building upon our partnership for years to come."
The main stipulation of the deal means Panasonic will have exclusive advertising rights at all MLS venues and at all MLS events for the next three years, which is the length of the renewal.
"Panasonic is proud to continue our successful partnership with Major League Soccer," said Shiro Kitajima, President of Panasonic Consumer Electronics Company. "Soccer is a truly international sport and we see the MLS as a vital way for us to communicate with consumers across a wide range of ethnic and geographical lines at both the grassroots and national levels. We look forward to further enriching our relationship with our customers through this channel."
The league’s other primary sponsors include adidas, American Airlines, Aquafina, Budweiser, Chase, Diageo, Dick's Sporting Goods, Gatorade, The Home Depot, Makita USA, NAPA, Pepsi Co., U.S. Soccer Foundation, Visa, Volkswagen, Xbox 360; and Corporate Partners – ICI Paints, and Red Bull.
Shane Evans, Goal.com
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