The San Jose Earthquakes have found a shirt sponsor in Amway Global. The two signed a three year deal in a far-reaching partnership.
"Putting Amway Global's logo on our jersey is another example of soccer’s growth as a major player in the sports marketplace," said Earthquakes Executive Vice President David Alioto. "We are proud to enter into this partnership with Amway Global. Amway Global is a major international brand and has demonstrated a strong commitment to soccer both in the United States and around the world."
Besides featuring on their jerseys, the partnership includes community, grass-roots, and stadium components. The last on that list will be evident quickly, as Amway logos will be visible on all signs for the game between Mexico and Sweden on January 28th.
"Amway Global is thrilled to become part of the San Jose Earthquakes family," said Steve Lieberman, Managing Director of Amway Global. "Interest in Major League Soccer continues to rise, so this sponsorship positions us well to reach millions of consumers with our health, beauty, and business brand messages."
Amway now sponsors the Kicks for Kids program and will be initiating an Amway Global Street Team for next season.
Zac Lee Rigg, Goal.com
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