The Old Lady have not lifted the Champions League for 17 years but are strongly fancied to be serious contenders this term after making three high profile summer signings.
Juventus travels to Denmark to face FC Copenhagen on Tuesday as many people's dark horse to win this season's Champions League.
The Serie A champion has won back-to-back league titles but was knocked out of Europe by eventual winner Bayern Munich at the quarterfinal stage last season.
The club is now ready to challenge for silverware on all fronts in 2013-14, particularly after some astute transfers in the close season, with Carlos Tevez, Fernando Llorente and Angelo Ogbonna all arriving in Turin.
Group B rival Copenhagen has endured a disastrous season domestically so far, taking seven games to win its first match before embarking on a 12-match winless streak prior to re-appointing former coach Stale Solbakken.
In a group also containing Galatasaray and nine-time European champion Real Madrid, the Danish side is the firm favorite to finish bottom.
Copenhagen, however, will take solace from its last Champions League adventure in 2010-11 when the club finished second only to Barcelona in the group stages before exiting at the hands of Chelsea in the knockout stages.