The Bianconeri shared six goals with Domenico Di Carlo's side.
Both sides set up in a 4-4-2 formation, with the home side using the same starting XI that lost to Bari on the first Serie A weekend. Meanwhile, Sampdoria striker Giampaolo Pazzini was unable to shake off an injury, so Pozzi partnered Antonio Cassano up front.
The first chance fell to the on-fire Cassano. Franco Semioli crossed the ball to the far post for Daniele Dessena and the ball was headed back across goal, but the Italian international just failed to get a flick from close range.
Juventus' first real opportunity was nearly identical to their opponents, as Simone Pepe floated the ball in for Milos Krasic, but the angle was too tight and the Serbian could only direct the ball across the face of Gianluca Curci's goal.
After 20 minutes Felipe Melo, who had been very active thus far, lost the ball in midfield and Pozzi was sent on a break-away, but shot stopper Marco Storari did well to hold his ground and deflect his low drive out of play.
The hosts were dominating possession, but failing to create any clear cut chances against an organized Blucerchiati. Stefano Lucchini had to make a crucial interception when Krasic tried to lob over for the top for the onrushing Fabio Quagliarella.
Cassano missed a one-on-one, but made up for it with an assist on 36 minutes later. The former Roma star rolled the ball across from a wide-left position, Vladamir Koman's dummy left the defense for dead and Pozzi redirected the ball from the top of the box past Storari put the visitors ahead.
Alessandro Del Piero nearly responded immediately, but his freekick curled just wide of the top corner.
They did get their equalizer just before half-time. Del Piero crossed to Krasic, who knocked the ball down for Claudio Marchisio's late run and he hit a stunning volley into the top corner, ensuring the first-half ended 1-1.
Juventus opened the second-half with another goal. Krasic put in a brilliant cross that was almost turned into the net by a Sampdoria defender. Curci made an incredible stop, however, Simone Pepe was on hand to tap home the rebound from a goal-line scramble.
The home side were in command during the early stages of the second-half and Krasic used his incredible pace to break free of his marker from 40 yards and burst into the area, but Curci was ready to keep the Blucerchiati in the match. Soon after, Del Piero came close with another set-piece.
Unsurprisingly, it was Cassano who restored parity. The playmaker laid off to Angelo Palombo, who chipped over the defense back to the striker. Cassano struck a right foot shot that Storari got a hand to, but it wasn't enough to stop the ball from rolling over the goal-line. 2-2 on 65 minutes.
The goals were flying in now, as veteran Luciano Zauri was frozen by Pepe. The winger's drive hit the post and Quagliarella reacted quickest to tap home for the hosts to regain the lead.
The thrilling contest continued when Pozzi made it 3-3. Young substitute Guido Marilungo curled in a pinpoint cross and Pazzini's replacement powerfully headed downward from close range for his second of the afternoon.
Alberto Aquilani was given his Juventus debut. The former Liverpool midfielder and Vincenzo Iaquinta replaced Simone Pepe and Milos Krasic in a late throw of the dice from coach Luigi Del Neri to break the tie.
Curci came up big again with ten minutes remaining, getting down to block Iaquinta's shot from close range. From the ensuing corner Melo headed just wide. The referee awarded four minutes of stoppage time, but no one could find a winner in Turin and the exciting match ended in a draw.
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