The S.League uniformed giants have penned one of the most lucrative deals in its history with the new anchor sponsor, which is a subsidiary of home-grown company First LincoHome United have pulled off another sponsorship coup after the S.League side announced a new $2 million deal with Linco Investments, making it one of the most lucrative in their history.
The Protectors welcomed their new anchor sponsor last Friday, as both parties penned a Partnership Agreement worth $2m in cash and kind for three upcoming seasons, spanning 2014 to 2016. This comes after the uniformed giants inked a two-year deal with PUMA at the start of the current campaign for the sportswear giant to be its official kit sponsor.
Home's chief executive Azrulnizam Shah described the club as being "thrilled" with its latest collaboration.
"This will not only enable Home United to strive towards our aim of being Singapore’s most successful S.League club but also more importantly, contribute towards distinguishing the club through its community mission of taking youths off the street by its values of discipline, fitness and commitment," he said in a club statement.
Linco Investments, a subsidiary of home-grown company First Linco, which covers business interests ranging from property development, private equity and food and beverage, will collaborate with Home to promote football locally.
Linco managing director John Lin, a former national sailor, expressed hope that talented youths can be encouraged to realise their talent and potential, especially through the Home United Youth Football Academy (HYFA) that was launched at the start of the season.
"We have always been firm believers in seeking opportunities to develop local sports and this marks the beginning of our foray into supporting local sporting endeavours," he stated.
He was backed up by director Roy Tay, another ex-Singapore sailor.
"Having the opportunity to excel in sports in my youth and having experienced the benefits of sports, we hope through this partnership we are able to empower young athletes with the positive values of sports and develop them into young leaders of the future," he said.