Winger Adam Johnson is the Black Cats' top scorer this season despite the presences of the likes of Steven Fletcher, Jozy Altidore, Fabio Borini and Ignacio Scocco in Gus Poyet's forward line, with the Wearsiders needing to win their games in hand to pull out of the drop-zone.
|13/8||Sunderland are 13/8 with Bet365 to avoid relegation from the Premier League|
"But you can't give up, all we can do is stick at it. We've just got to keep going and keeping battling on. If anything, we have to give even more."
Though sympathetic to supporters' frustration with the club's situation, the centre-back says that fan support is crucial as Sunderland seek a seventh consecutive season in the top flight.
"It helps when they're cheering and getting behind us like they did in the second half against West Ham, when we were pushing on," he remarked, "but it's edgy times at the minute so you can understand the disappointment.
"When you've played well and lost it's still rubbish. You get in the changing room and it's the same feeling as any loss: 'All right, we've played well but we all know that we need wins and we need points'."
The Black Cats still have to face the likes of Tottenham, Manchester City, Chelsea and Manchester United away from home this season, with fifth-placed Everton to come to the Stadium of Light.