Hull City to be renamed Hull City Tigers

The owner, Assem Allam, wants the name change to improve the brand identity of the club and revealed his dislike of the word City, describing it as "irrelevant" and "common"
Hull City are to be renamed Hull City Tigers as the owners bid to improve the strength of the club’s brand following promotion to the Premier League.

The club will be formally known locally as Hull City Tigers and just Hull Tigers internationally.

Owner Assem Allam, who bought the club in 2010 after relegation to the Championship, has also confirmed the removal of suffix 'Association Football Club', which has been part of the name since it’s formation in 1904.

"Hull City is irrelevant," Allam told the Hull Daily Mail. "My dislike for the word City is because it is common.

"City is also associated with Leicester, Bristol, Manchester and many other clubs. In the commercial world, the shorter the name, the better. The more it can spread quickly.

"It is about identity. City is a lousy identity. Hull City Association Football Club is so long.

"I have always used short names in business. It gives you power in the science in marketing. The shorter, the more powerful the message. In Tigers, we have a really strong brand."

Allam’s son and vice-chairman, Ehab Allam, defended the decision to rename the club.

"We have dropped the AFC as it is something which has become redundant," he added.

"If anything, we have looked to strengthen our club brand and identity and we have gone back to stripes on the kit for the Tigers this year."

The club have gone on to further clarify Allam's comments with a statement on their official website.

The statement read: "In response to comments made following a recent interview, the Club would like to clarify its formal identity.

"The business name at Companies House had its ‘Association Football Club’ suffix removed in the spring of this year, leaving the club to be named ‘Hull City Tigers Ltd’. This will now be used in official club statements, regarding any of our commercial operations.

"The Tigers brand, with its powerful imagery, will be used in international markets to attract new interest and attention in both Hull and the East Riding from a worldwide audience.

As has always been the case, supporters remain free to refer to the club as they wish, whether that be Hull City, City, Tigers, Black and Amber, or indeed any other variant of the Club’s name. For many, the Club will continue to be known as Hull City, as it has been from its inception.

A new badge, to be used from the 2014/15 season, will be designed and created in consultation with fans over the coming months."