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US financial services company Wells Fargo has enhanced its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States.

US financial services company Wells Fargo has enhanced its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States.

The agreement commenced with Mexico’s 4-1 friendly win on Wednesday against Ivory Coast at MetLife Stadium in East Rutherford, New Jersey and runs through 2016. “Soccer is a growing sport in the US, with a dedicated fan base, and Wells Fargo is proud to support MLS (Major League Soccer), the Mexican national team and the ‘beautiful game’ of soccer,” said Jamie Moldafsky, Wells Fargo chief marketing officer. “We believe this is an incredible opportunity to connect with local communities and soccer fans across the country to share Wells Fargo’s passion for their financial success, as well as the sport of soccer.”

The Mexican deal comes after Wells Fargo was last month unveiled as the exclusive retail banking and commercial lending sponsor of MLS in an agreement that also runs through 2016. The company struck the deal with Soccer United Marketing, the North American league’s commercial arm.

“We are excited to welcome Wells Fargo to the soccer family,” added Kathy Carter, president of Soccer United Marketing. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially.”