India’s new upcoming football league’s club owners will be unveiled in the next couple of days as the scrutinizing process has been completed by an independent agency, Ernst and Young.
The much awaited Indian Super League (ISL) is expected to kick start this September and there has been considerable interest shown to own a franchisee by investors from various facets.
However what has worked for the organizers, namely IMG-Reliance and Star India is that almost each of the bids received has had a celebrity involved in the said consortium.
The idea being that each of the celebrities could be the face of the franchisee as one of its brand ambassadors adding to the entertainment quotient to the league in order to generate mass appeal for the new product, i.e. football in its new avatar.
Bangalore, Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai and Pune are the nine cities in reckoning, out of which eight will be shortlisted.
“The strength of this league will be based on the quality and commitment of the owners of the city club,” said Jefferson Slack, IMG’s global business development head for football had stated in the past.
It will be interesting to see the final list of franchisee owners which would highlight as to why football is very much in vogue in a cricket frenzied nation.