Liverpool named 'most trusted football brand in India'

For the second year in running, the Merseyside outfit has topped the charts...
Liverpool FC have been adjudged as the 'most trusted football brand in India' for the second successive year following a comprehensive study, the club's official website reported.

The club finished third in the sports catergory, with the International Cricket Council (ICC) and the Indian Premier League (IPL) winning the first two places.

The survey conducted by the Trust Research Advisory has been reported the biggest study on Brand Trust.

"The Brand Trust Report India Study 2014 is the result of research conducted amongst 2,500 consumer-influencers across 16 cities - a project that generated nearly five million data points and studied over 20,000 brands, making it the most intensive study on Brand Trust anywhere in the world," it reported.

"Liverpool Football Club has been the Most Trusted Football Team in the Brand Trust Report for two years in a row and it speaks volumes about the brand. We congratulate Liverpool FC on achieving this prestigious recognition,"  N. Chandramouli, CEO, Trust Research Advisory, was quoted as saying.

As a matter of fact, Liverpool FC is the only English club to have dedicated twitter and facebook profiles for its Indian fans.