Frank Farina says the minimum expectation at Sydney FC is to challenge for the title, as the team goes into the new A-League season determined to capture silverware.
The Sky Blues, who won the second of their two championships in 2009-10, finished outside the finals positions on goal difference last term, having ended the regular season level on points with Perth Glory.
Farina had been appointed two months into the previous campaign following the departure of Ian Crook, but with a full pre-season behind him, the 49-year-old is setting the bar much higher for 2013-14.
"Like everyone else, we want to try and win it," he told Goal Australia.
"Sydney is Sydney, it is what it is. The expectations and demands here are very, very high. Sydney go into it every year expecting to win, demanding to win.
"What are our goals, our expectations? Exactly that, we want to win the league. But unfortunately there's nine other teams who want to do the same thing."
Farina has previously predicted that Alessandro Del Piero will be employed further forward this season, and the former Socceroos coach confirmed the Italian star is on track to spearhead Sydney's attack.
"Yes, a very similar role to what he had last year, more of an advanced role," he said when quizzed on how he will use the veteran marquee.
"He's most dangerous and we get the best value out of him in the attacking third."
The club now has a wealth of options to choose, with Del Piero, Yairo Yau, Nick Carle and new signing Richard Garcia, as well as youngsters Corey Gameiro and Mitch Mallia all vying for a spot up front.
Farina though isn't losing any sleep over which combination of forwards to field, leaving it up to the players to demonstrate their worth ahead of the first game of the season.
"In terms of the team that starts it'll be the best XI that will start [and] that fits into the structure we want to play," he said.
"Form [is] obviously being considered. It's not a difficult decision to make, as long as everyone's playing well and we're getting good results.
"If we're not getting good results it means we're obviously not playing well and therefore changes will happen."
Another creative talent will become available to Sydney when Terry Antonis regain fitness.
The promising young midfielder was expected to join Serie A side Parma at the end of last season, but payment and contract issues combined with a serious thigh injury means the 19-year-old will now be staying in the Harbour City.
"It's a bit of a catch-22, we're very pleased to have him," Farina said.
"I didn't want to lose him in the first place. He has suffered a horrendous injury which could see him out for a while. So [it's] good to have him, but it would be even better to have him on the field."
Finally, Farina claimed Sydney have no immediate plans to reinforce their squad further, but will not rule out making a signing if the right player becomes available.
"You never know," he said.
"If something comes along which we can use and is quality we'll definitely look at it, but we're ok at the moment."