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The young Colombian attacking midfielder has lit up the tournament and led his country in the absence of star man Falcao, turning them into genuine contenders for the World Cup

James Rodriguez. The first name is pronounced "Ha-mez". It is a rather unique way of saying it and it is fitting, because the boy is a unique talent himself.

Not many would have seen the 22-year-old play before this World Cup, because he has spent the past season in Ligue 1 with AS Monaco and the preceding three before that at Porto. But most supporters would still have heard of Rodriguez's name, such is his burgeoning talent (and also particularly, if Football Manager addicts).

Now, the incredible talent that is Rodriguez has exploded on to world football's biggest stage, becoming Colombia's Player of Passion as he led them to three wins out of three in Group C.

In the absence of star man Radamel Falcao, Rodriguez displayed his Inner Steel by scoring once in each game, while also helping himself to two assists. He was also involved in two more of Colombia's goals, which means he has played a part in seven of their nine strikes in total.Rodriguez is blessed with skill, pace and composure and is equally lethal when starting or coming off the bench. Against Japan in the final group game, he came on at half-time and proceeded to set up two goals, before scoring a stunner by deftly chipping the goalkeeper to put the icing on the cake.

Colombia have lived up to their tag as dark horses so far and Rodriguez is leading the way. No one will be surprised if this great talent goes on to achieve far more and he is deservedly the Gillette Player of Steel for Group C.

In football, just as in shaving, the best outcome is determined by precision. When the smallest details make the biggest difference between winning and losing, a mental and physical toughness is needed – a true show of Inner Steel. For football fans who are driven by their passion and their own inner steel, Gillette introduces the Special Edition Brazil Team Razor - available at stores nationwide now for a limited time only.

To find out more about the Gillette Special Edition razor, fun in-store activities and details of prizes to be won, visit www.facebook.com/GilletteSingapore.

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