The high-flying Bianconeri are currently one point clear at the summit of Serie A and have already booked their place in the final of next month's Coppa Italia
The Bianconeri have yet to taste defeat in Serie A this season and currently top the table by a single point from reigning champions AC Milan, while Antonio Conte's men have already set up a Coppa Italia final showdown with Napoli.
However, Matri insists that Juve must avoid the temptation to rest on their laurels, arguing that while they have done remarkably well to get to this point, given they finished seventh for the past two seasons, all of their good work will count for nothing if they lose focus at this crucial juncture in their campaign.
“At the start of the season it would have been difficult to imagine being top of the league with six games remaining and Coppa Italia finalists," the striker told Juventus Channel.
"But as the months have gone by, we’ve become aware of our strength and desire to be where we are.
"We’re currently at the decisive moment of the season and we mustn’t give up now; we want to aim to reach both targets and fulfil our dream.”
To do that, Juventus will this weekend have to overcome a Roma side which is chasing a place in next season's Champions League.
Matri is wary of the threat posed by the Giallorossi, so he is hoping that home advantage will swing the game in the Bianconeri's favour.
“The Roma match will be an open affair because both teams are fighting for an important target," the Italy international mused.
"We need to play well and make the most of the chances that come our way. We must play with maximum concentration, urged on by the great support our fans will certainly provide.”
Meanwhile, Matri took some time out to offer his thoughts on the tragic death of Piermario Morosini, the Livorno midfielder who passed away after suffering a heart attack during a Serie B clash with Pescara last weekend.
“I didn’t know Morosini personally, but his death deeply saddened me," the former Cagliari attacker confessed. "His story has taught us all not to complain about insignificant things, but to enjoy life as it comes."
Matri, who has netted 10 times for Juve in the league this season, recently signed a new contract with the Old Lady.