As part of a Memorandum of Understanding between StarHub and Singapore Sports Council, Singaporeans can soon tune in to a free-to-air 24/7 dedicated sports channel
The new 24/7-dedicated sports channel will be mainly based on local sports, international sports, sports-themed general entertainment and active lifestyle content. The channel not only caters to sports fans, but also aims to introduce sports to traditionally non-sports viewers by providing general entertainment content, as well as featuring active lifestyle programmes.
The announcement was made during the signing of a Memorandum of Understanding (MOU) between StarHub and the Singapore Sports Council (SSC) at the Pasir Ris Sports and Recreation Centre on Tuesday afternoon.
The MOU was signed by Mr Tan Tong Hai, CEO of StarHub and Mr Lim Teck Yin, CEO of SSC, and was witnessed by Guest-of-Honour, Mr Lawrence Wong, Acting Minister for Culture, Community and Youth and Senior Minister of State for Communications and Information.
“By combining SSC’s expertise with our broadcasting reach, this partnership will make all sports available to all Singaporeans and energise the local sporting landscape,” said Mr Tan.
The MOU will offer more local sports content to a wider audience and enhance the sports viewership experience of Singaporeans. In addition, new digital media initiatives such as the use of second screen technology for local sports events will be introduced, enabling sports fans to receive match analytics and view instant replays while watching the game.
“We are seeing a growing demand for local sports content in Singapore,” Mr Lim said.
“With the upcoming opening of the Sports Hub and the 2015 SEA Games in Singapore, we expect this demand to grow further.
“The MOU sets out our long term strategy to enhance the reach and quality of local sports content through media partners such as StarHub. With richer local content delivered across more platforms, we hope that more Singaporeans will watch, consume more sports and live better.”
In addition to the freely accessible SuperSports Arena channel, the event also saw the launch of a brand new daily sports news show titled SuperSports 360.
To be presented by prominent local media personality Yasmin Abdol Hamid along with Kelly Latimer and Elliott Danker, the new half-hour programme will present the most relevant local and international sports coverage tailored to viewers in Singapore.
Besides having a dedicated local editorial team covering the latest in Singapore’s sports scene, SuperSports 360 will feature sports action and highlights from around the world, including coverage of Singapore athletes competing overseas.
The show will also provide plenty of interactive elements to engage viewers to share their views and discuss social trending topics to find out what fans are really talking about.
Premiering tomorrow, SuperSports 360 will air at 7p.m every day on SuperSports Arena with a repeat telecast at 11p.m and the following day at 7a.m.